Agency experience.
As a Senior designer at Vault49 I worked on packaging concepts for brands such as Smirnoff, Camel and Guinness, developed product concepts for Cayman Jack by Marc Anthony, worked on licensing projects for Baileys & Guinness, and designed lettering for projects such as Guinness upcoming merch and Pentawards' 2023 identity.
On this page, you’ll find some of my favorite projects I worked on during my time at Vault49 and a brief description of my role. All credits listed below.
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Guiness OGB Outer Pack & Labels
Product: Barrel aged chocolate & raspberry.
Agency: Vault49
Design Director: Gali Lucas
Illustration: Mek Frinchaboy
My Role: Design explorations & type lockups for Guinness’ upcoming new beer. The goal was to find the best possible layout to match the bottle labels & the outer pack or holder. I also worked on different type lockups to compliment the labels.
Smirnoff
Smirnoff
Products: Citrus Twist, Electric Orange, and Chocolate Royale
Agency: Vault49
Design Director: Leigh Chandler & Lucie Mouchet
Illustration: Rebeca Anaya
My Role: Sleeve design execution for several different Smirnoff products. In some cases like Citrus Twist & Chocolate Royale I worked closely with my design directors who provided me with a moodboard, overall look & feel and a clear concept or executional direction, and in Electric Orange I worked with Lucie on the whole ideation and worked on moodboard, concept, and execution.
Pentawards 2023 VIS
Agency: Vault49
Design Director: Leigh Chandler, John Glasgow, Lucie Mouchet
Design Team: Christian Adamsky, Rebeca Anaya, Sam Billman, Graham Erwin, Joey Wanovich, Sam Wilkes
My Role: Initially, I worked on the first round of design proposals for the Pentawards team, and once the direction was defined, I became a part of the overall design team by creating custom lettering pieces for the artwork, working on the different templates and deliverables needed, and creating the story board and stop motion (frame by frame visuals) of the main animation behind the project.
Guinness OGB Merch
Agency: Vault49
Design Director: Leigh Chandler & Tom Feilla
Hand-made textures: Graham Erwin
Mockups: Gali Lucas & Rebeca Anaya
My Role: For this project, Tom shared his vision with me and I got to work with a few custom lettering pieces inspired by Chicago, we then created a series of items like shirts, jackets, tote bags and printed art.
